For 115 years, Red Wing has made boots for the workers who built America. But today, as you read this, more than 25 million people have lost their jobs across the country.

So this Labor Day, we are forgoing the promotion of boots to post job openings instead. And we’re calling on all brands to join us in posting any and all jobs they have, too.

To join the initiative, simply download the toolkit below and use the assets to post any open jobs you have accompanied by #LaborDayOn. Together, we can reclaim the true meaning of Labor Day.

And if you’re on the job hunt, just search #LaborDayOn on Twitter, Instagram, Facebook and LinkedIn.