Molly + Steve McQueen

Steve McQueen is renowned for his legendary stunts on and off-screen, and his impeccable and timeless style echo decades later. Red Wing boots were more than just a preference of Steve’s; they were a statement. He carried himself with a fearless determination that defined his life, and an unwavering commitment to doing things your own way. That same legacy lives on through his granddaughter, Molly McQueen, and her family.

Together with Molly, we created a limited-edition Classic Moc inspired by Steve McQueen’s original Red Wings, infusing what he wore with a contemporary design. We used Oro Legacy Leather to represent his original boots and then customized them with added speedhooks, leather laces, a black Traction Tred outsole, a triangle stitch on the backstay and unique embossing of his signature and race number. We wanted it to be something he’d still wear today.

Steve McQueen with Molly's mother, Terry McQueen

My grandfather had the unique ability to make everything he did look effortlessly cool. He was self-assured and confident, which is why people are still drawn to him today. But beyond the surface, he stood for something deeper—values that went beyond his style or his roles on screen.

The Will Your Wings campaign isn’t just about passing down a pair of boots—it’s about passing down a legacy. Just like the boots, it’s about handing over something meaningful and built to last. It’s about receiving a piece of history to cherish, uphold, and make your own. And that’s what makes this campaign so special: it’s not just about what’s worn, but about what’s carried forward.

– Molly McQueen